What is the Minimum Viable Evaluation?

We recommend using commercial platforms, when feasible, to track user metrics and automate experiments.

Level 2 - Product evaluation MVE
Instrument the product to capture events automatically Use the events data to produce two metrics: activation (used once), and retention (used repeatedly) Look for patterns in the data, and talk to users to identify opportunities for improvement Test these ideas for improvement against these metrics with an A/B test

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