# What is the Minimum Viable Evaluation?

| Level 2 - Product evaluation MVE                                                                                                                                                                                                                                                                                                                                                                                                                                                               |
| ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| <ul class="contains-task-list"><li><input type="checkbox">Instrument the product to capture events automatically</li><li><input type="checkbox">Use the events data to produce two metrics: activation (used once), and retention (used repeatedly)</li><li><input type="checkbox">Look for patterns in the data, and talk to users to identify opportunities for improvement</li><li><input type="checkbox">Test these ideas for improvement against these metrics with an A/B test</li></ul> |

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